The one thing you need to know to turn any message into a memorable story.

Prepare your story so you can vary it for influence customers, investors and your team.

Learn the 6 different stories you can tell, and when to tell them.

There are 6 storyteller types, learn yours to leverage your strengths. Then learn your audience’s storyteller type to draw them in by varying your LENSE.

Your voice and body language are powerful instruments of influence. Learn the range of your instruments and how to engage your audience’s emotions.

Words and imagery evoke different emotions in your audience. Learn how to choose words and imagery that resonate powerfully.

Tell powerful stories that convert customers, raise money, move executives, and recruit employees. Learn the Story Craft and get tips on how to Deliver. .